One of the things I do for clients who hire me to write their press releases is submit it to online press release submission sites. When you submit to these sites you usually have the option to submit for free or to pay to have upgraded service. This could mean that your press release gets looked at and approved in a speedier fashion or it could be that you get to add hyperlinks or it could mean preferred placement. It all depends on the online submission site and the level of service you are willing to buy.
That’s the key. You’ve already spent money for press release writing and for someone to actually take the time to submit it to each online submission site and now you are looking at paying to upgrade the ranking of your press release. Are you willing to spend your money for one of the premium press release submission services or should you stick with the free press release submission?
For the most part, I think the free online press release submission service is sufficient for most small business needs. I say that because for the most part your announcement probably won’t be Earth shattering. I’m being honest here, not in any way trying to make small of your company but let’s take a look at your marketing goals. If you are a small or mid-sized business, more than likely you are announcing something like a new product line, an additional store, new employees, maybe some awards you’ve received. Your target is a slim slice of the Internet pie, the slice that can use your products, the slice that needs your product but may not be aware of your products. Your target is not everyone on the Internet.
Since you have a target audience it should make the most sense to actually target them, right? So while you do want to get your name out there as much as you can, you want to spend your money on efforts that actually directly reach your target demographic. I don’t believe online submission sites do that effectively. You can pay to have your press release moved up to a higher position but you are still filed under a category that may be a little vague and may be hard to find you.
Getting your press release out there is still effective however, but as part of your overall marketing campaign. It will still help you turn up in search engines — even if it’s a free submission — and help people who are searching via your keywords, find you. After all, that organic Getting your press release out there is still effective however, but as part of your overall marketing campaign. It will still help you turn up in search engines — even if it’s a free submission — and help people who are searching via your keywords, find you. After all, that organic traffic is ultimately what you want, right?