Tag: press release writing

  • Your press release is too spammy and other submission pitfalls

    By Shelly Cone I get lots of inquiries on a daily basis from potential clients looking for press release services. Of those I close a few deals but some decide to go elsewhere for various reasons. Sometimes it’s because of price, other times it’s because they aren’t sure what they want. But the reason that…

  • 5 ways to get your press release trashed

    In all of those years that I sat at a news desk and read through thousands of press releases there were always those that made me wonder: Was the goal of this press release to make it into  the trash as quickly as possible? There are several things that are common in press releases that…

  • Is your press release really an advertisement?

    Have you ever tried submitting your press release to an online press release submission site only to have it rejected for some unknown reason? Or maybe you’ve sent out press releases to the media only to hear nothing back. It could be that your press release was actually an advertisement. There are a variety of…

  • The press release is not dead

    Is the press release dead? You know what I’m going to say. However, there was actually a declaration made by Simon Dumenco at AdvertisingAge yesterday that the press release is officially dead. And why? Because celebrity reporters have turned to Twitter to get real time news. Also JetBlue skipped an official press release about its…

  • How to use press release services to your advantage

    There are so many ways to promote yourself on the web through ads or link exchanges or commenting on other people’s blogs and hoping to catch their attention. However, often businesses forget about the little one-page tool called a press release. Combined with other services your press release can accomplish so much beyond simply contacting…

  • How to recover when you announce something prematurely

    You are just itching to release the news of your company’s merger with that other big name company. So when the time comes you enlist the press release services of your assistant, draft up a press release and send it out in an email blast to every reporter you can think of. Then you get…

  • What if you have nothing to announce?

    I get contacted a lot by people who tell me “I’d like a press release, but I’m not sure I have anything to announce.” And I say, “That’s never stopped the people who submit press releases to me at the paper where I work.” It’s true. Through the years I’ve received countless press releases that…

  • Check names in your press release

    I rarely watch movies, I just can’t seem to sit still long enough to take one in. There’s so much to do away from the TV. But sometimes I’ll be in the right mood and I like to get comfortable and watch pretty much whatever happens to be on. That’s what I was doing one…

  • $30 press releases

    Summer is my favorite time of year. It’s also the time we are most productive here at Beach Betty Public Relations. So I thought I’d give something back to my clients. Until the end of the month you can get a press release and submission to 15 online submission sites and (2 optional offline sites…

  • Is it worth it to pay to submit a press release to a submission site?

    One of the things I do for clients who hire me to write their press releases is submit it to online press release submission sites. When you submit to these sites you usually have the option to submit for free or to pay to have upgraded service. This could mean that your press release gets…