Category: Getting media publicity

  • Get over it. That potential client won’t call. Move on, but do this next time.

    Caution! Heavy, but incredibly useful reading ahead. How would you feel to know that the business card you so hopefully designed, the one you handed to that “potential client” you met at last night’s mixer, is now sitting on the floorboard of his car, awaiting its final destination at the bottom of a gas station…

  • How one man makes millions, swilling wine and telling stories

    Wandering around the Rancho Sisquoc vineyard on a sunny Monday afternoon it occurred to me that if ever there was a dream job for me it would be getting paid buckets of money for sipping wine and telling wild stories. Amazingly enough, this job exists, but it doesn’t belong to me. It does belong to…

  • Six signs your press release sucks

    When it comes to running a media campaign a lot of business owners are do-it-yourselfers. However, even those business owners intent on handling their own public relations come to me for one thing–that all-important press release. Usually, they come to me to fix or edit or critique the press release they’ve written. Here are the…

  • What should you look for in press release services

    No matter what how much you SEO your website at some point or other you may want to include some press release services into your branding campaign. It just makes sense. It makes even more sense when you consider that Google’s latest changes have made it so that SEO has less of an impact. Getting…

  • The press release debate: Is it still relevant?

    Public relations is changing. This is a fact that is not lost on PR companies, bloggers or the press. It’s often lost on companies with news to release however. I get queries from a lot of clients still looking for a more traditional approach and who try to rebuff efforts to take a more contemporary…

  • How to use the Hunger Games craze to market your business

    Have you seen Hunger Games? I have not but I know scores of people who are waiting in line to see the movie. Amazing the effect this story has on people. I’m not going to talk to you about Hunger Games though. Well I am a little bit. But only in how it affects your…

  • Are you sharing your news?

    By Shelly Cone Do you remember those days when you were just a kid coming home from school full of stories to tell and your mom would offer you a freshly-made cookie, sit down and ask about your day? Yeah, I don’t know what I’m talking about, I didn’t have that mom either. But I…

  • Your press release is too spammy and other submission pitfalls

    By Shelly Cone I get lots of inquiries on a daily basis from potential clients looking for press release services. Of those I close a few deals but some decide to go elsewhere for various reasons. Sometimes it’s because of price, other times it’s because they aren’t sure what they want. But the reason that…

  • Reaching a life/work balance

    I remember seeing an ad somewhere. It featured a father pushing a swing. In the swing, instead of a child was a laptop and his child was actually standing behind him hands on hips, wondering what was up. The message asked “Are you spending too much time with your computer?” Is that like a total…

  • Living without fear

    I know this is the time when everyone talks about resolutions. Blech, I know, excuse me while I make a sound similar to a cat coughing up a hairball. Not that resolutions are a bad thing. I just think we should be making resolutions all year long, not just because the calendar changed and magically…