Category: Public Relations

  • Five essential steps to more site traffic

    Probably the most common question of all questions on the Internet is “How do I get more traffic to my site?” Hands down. There is no higher question. And theories abound, some of them work and some, well frankly, are a waste of time. Some of them are free and some will cost you. If…

  • Creating an affordable public relations campaign

    I’ve expressed before, my thoughts on how not everyone is qualified to manage their own public relations. I still stand by that when it comes to just putting your best “writer” in charge and letting them go. Successfully managing your public relations campaign takes more than just someone who can string words together and make…

  • The Dos and Don’ts of Creating a Press kit

    As I’m gearing up for the Ask a Reporter series on How to Create a Press Kit I thought I’d give a few examples of the dos and don’ts of press kits. The video is just over four minutes but hopefully you get an idea of what works, what you can get away with and…

  • Will a Social Media Presence Mean More Sales?

    I get asked this by nearly every client I work with. “So you are saying if I have a Twitter account it will mean more sales?” Then I have to see the confusion in their face and read what they are thinking, which is “Then what’s the point?” And my short answer is “Because you…