Category: Public Relations

  • Are you newsworthy?

    I’ve had a flurry of press release projects lately. Mostly for online submission. The last release I submitted, the last time I checked, had received 267 hits from one site alone! However, many businesses think they don’t have any news to submit. That is not always true. So how do you know if you are…

  • Gentle persuasion

    Today was one of those days when the planets align, the stars are just right and you think, “Wow, somebody really gets it. Somebody knows what they are doing.” Today I got the perfect story pitch. Unfortunately I couldn’t write the story, but that part I’ll explain in a minute. The awesome thing is that…

  • What is public relations?

    Whether you know it or not, if you have a business you participate in public relations in some way. So What is public relations? It’s a formal name for the marketing activities you do on a regualr basis. That’s it. There is nothing secret to it. Public relations can be considered anything that gains attention…

  • Things reporters hate

    In this installment of Things Reporters Hate … it sounds awful of me I know, but dear readers I only share the mistakes of others who pitch their stories to me to help you. So I get this call from a woman and she says the following: “We have this event on Friday and we…

  • What social media can do for you

    You probably know how to measure ROI for your business. That’s pretty easy it’s black and white, numbers and dollars. But what about social media? The problem with such a new marketing concept like social media is that it’s difficult to measure. Excuse me, it’s difficult to get the industry to agree on a method…

  • Are you checking me out?

    If you’re not you should be. I check everyone out. OK I admit it, I’ve slacked up a little bit lately. Business has been booming and so I’ve spent much less time perusing other blogs. And frankly, I’ve felt a little out of the loop. So I’ve re-focused and I’m getting back on track making…

  • Is your online marketing square?

    Image: luigi diamanti / FreeDigitalPhotos.net It’s great to want to keep up your professional image. In offline marketing that’s the norm. But this is PR 2.0, it’s the next evolution in marketing your business and trying to use the same techniques you use offline in your online marketing efforts comes across as dated. The internet…

  • Wrecking your chances at publicity

    Recently I got a call from one of those shameless self-promoters I always advise people to be. Except for that fact that this guy took promotion to be the same as aggression. Don’t do this. He called to tell me about his event and the conversation went like this: “Hi, my name is Dumb Idiot…

  • Let me write your articles for you

    Chances are you are good at something that is not writing. You are a marketer, a sales person, a business owner, a corporate something or other. Writing is a necessary element to what you ultimately want to accomplish, but it zaps your time and pulls you away from your other money making activities. Or maybe…

  • Project an image and become what you project

    How would you have customers view your business if you had a choice? Do you want to be seen as the authority for whatever it is you do? Then why not do it or be it? That thing, whatever it is you want your customers to see? Sound too simple. Yeah, it is that simple.…