Category: Public Relations

  • Who to pitch your press release to?

    With press release in hand you are sitting at your desk right now wanting to pick up the phone and alert a reporter it’s on its way, or else you are hesitant to put it in an envelope and stamp it, hoping you’ll just miss the mail man. Or maybe you have pasted it in…

  • How many is too many press releases?

    If I asked you if there is such a thing as too much publicity, unless you are Russell Crowe, you’d probably say “no.” But now change that question a bit and ask if there is such a thing as submitting too many press releases, and you’ll probably scratch your chin and go “hmmm.” Because that…

  • Are you ready to get your business going?

    In this economy businesses tend to think of cutting costs. The first thing some business owners think of throwing out is marketing. Big mistake. There are many ways to market your business in an affordable way. Perhaps the easiest of these ways is the press release. Whether you are an online business or offline business…

  • Want to grow your traffic? Start touching people

    Once upon a time, a long, long, time ago, I was a real estate agent. A pretty good one too. In fact, my husband and I worked as a team and we were named top sales agents for our office. Early on we had decided to enlist the help of a coach and that made…

  • What is Public Relations?

    The way people use the term public relations often varies significantly, I’ve found. Some businesses  will talk about their public relations plan and will instruct their employee to do ad buys, others will be referring to press releases, others will talk about putting flyers on cars. Public relations is just that, getting word out to the…

  • Why a media list is not a good idea

    Last week Amber over at  Altitude Branding wrote a Dear John letter to PR folks. I totally get it. She’s totally right. Basically, it was a bit of a rant (deservedly so) about her frustration about getting pitched by PR pros. The thing is she doesn’t do reviews in her blog and especially not for the types…

  • Is there such a thing as bad publicity?

    The short answer: You betcha. The long answer: It depends on who you are. If you are Tiger Woods or Jesse James and you’ve just had an affair, that bad publicity will probably only mildly tarnish your image but on the flip side it highlights that badboy image. If you are a former Disney starlet…

  • Your Press Release Sucks!

    Do you want to know what reporters really think about your press release? Why that press release never made it to print? Or maybe after several attempts one press release did make it and you are wondering why. Well I asked a few news media colleagues to give me their opinions on what they like…

  • What reporters really think of your press release

    Do you know what reporters really think of that press release you are sending out? Maybe you’ve slaved over it for days, editing, proofreading, and getting feedback from others. Or maybe you are a naturally gifted writer and simply assume you will have no problems with your press release. On the other side of the…

  • 14 free press release submission sites I like

    Usually when I write a press release for someone, I hear “Can you also submit it? I wouldn’t know the first place to start.” This always surprises me because there are so many online press release submission sites. Typically, I suggest for most press releases that you submit to the free sites. Pay submissions can…