Category: Getting media publicity

  • Why You Shouldn’t Count on Millennials

    The above title is a little misleading, as you will find out. If you haven’t seen the Public Relations Society of America’s post Status Update: Millennial Staffers Can Update Your Social Media Plan you need to go there and read it. Like now. Because it’s ridiculous and you may need a good laugh tonight. What…

  • How Not to Piss Off a Reporter

    I just got off the phone with a woman who represents a couple of local companies. She was not friendly. Yet she was trying to persuade me to write a story. A story that had no tie to our coverage area and wasn’t all that interesting or important as far as I was concerned. Even…

  • How to create a press kit webinar

    I have two jobs. I work with companies wanting to grow their business through social media and cyber public relations. But I am also a writer and journalist, as I have been for about 19 years. It seems, and this is not something they told me in journalism school, that reporting never leaves you. Or…

  • How to Write Amazing Copy

    I’ve heard it so many times as a reporter and freelance writer that now I find it hard to suppress my gag reflex when I hear someone say, “I can write that myself I’ve done a little writing.” Sometimes the person is smart enough to delegate to someone else who has “done a little writing.”…

  • Are you a shameless self-promoter?

    You should be. Not in the smarmy put your business cards in kids’ trick-or-treat bags way, but nonetheless at any chance you get. And especially with the media. I recently wrote a profile of a punk rock band and it must’ve been written pretty well because I had way more comments than usual. One of…