Category: Getting media publicity

  • Your Press Release Sucks!

    Do you want to know what reporters really think about your press release? Why that press release never made it to print? Or maybe after several attempts one press release did make it and you are wondering why. Well I asked a few news media colleagues to give me their opinions on what they like…

  • What reporters really think of your press release

    Do you know what reporters really think of that press release you are sending out? Maybe you’ve slaved over it for days, editing, proofreading, and getting feedback from others. Or maybe you are a naturally gifted writer and simply assume you will have no problems with your press release. On the other side of the…

  • 14 free press release submission sites I like

    Usually when I write a press release for someone, I hear “Can you also submit it? I wouldn’t know the first place to start.” This always surprises me because there are so many online press release submission sites. Typically, I suggest for most press releases that you submit to the free sites. Pay submissions can…

  • Are you newsworthy?

    I’ve had a flurry of press release projects lately. Mostly for online submission. The last release I submitted, the last time I checked, had received 267 hits from one site alone! However, many businesses think they don’t have any news to submit. That is not always true. So how do you know if you are…

  • Don’t forget to live the moment

    This past weekend I spent the day at the snow with my kids. It was snowing heavily and we were wading through mounds of it. I was following our toddler around, picking him up every time he fell onto his back and couldn’t dig himself out of the snow, picking up his mittens, putting them…

  • Gentle persuasion

    Today was one of those days when the planets align, the stars are just right and you think, “Wow, somebody really gets it. Somebody knows what they are doing.” Today I got the perfect story pitch. Unfortunately I couldn’t write the story, but that part I’ll explain in a minute. The awesome thing is that…

  • What is public relations?

    Whether you know it or not, if you have a business you participate in public relations in some way. So What is public relations? It’s a formal name for the marketing activities you do on a regualr basis. That’s it. There is nothing secret to it. Public relations can be considered anything that gains attention…

  • Things reporters hate

    In this installment of Things Reporters Hate … it sounds awful of me I know, but dear readers I only share the mistakes of others who pitch their stories to me to help you. So I get this call from a woman and she says the following: “We have this event on Friday and we…

  • How to find time to write

    When do you find time to write? You want your blog or, in essence, you business, to be successful and writing is time intensive no doubt. I hear ya, I have my public relations business to run, I have four kids, I still write newspaper articles and I have a household to run, so time…

  • Article marketing builds links

    If you are doing business on the Internet you know how important it is to get links to your site, and there are several ways to get those links. The most obvious way is to exchange links with other related sites. So you contact the webmaster and ask them if you can exchange links and they…