Category: Getting media publicity

  • iSportYourShirt promotes client www.KustomCash.com

    When I was a kid I remember a neighbor kid digging a hole in the ground and dropping in three pennies and a nickel. He said he was growing a money tree. Of course, it never grew, but this kid never gave up on thinking of ways to grow his money. He’s  a successful real…

  • Embracing technological frontiers

    So with the holidays over the stores are empty. I pulled up to a space at my favorite department store and parked. Most people circle and wait for the closest parking space. I say why bother? By the time that person parks I’ll be walking through the door. Plus it’s a good way to fit…

  • Is your online marketing square?

    Image: luigi diamanti / FreeDigitalPhotos.net It’s great to want to keep up your professional image. In offline marketing that’s the norm. But this is PR 2.0, it’s the next evolution in marketing your business and trying to use the same techniques you use offline in your online marketing efforts comes across as dated. The internet…

  • Wrecking your chances at publicity

    Recently I got a call from one of those shameless self-promoters I always advise people to be. Except for that fact that this guy took promotion to be the same as aggression. Don’t do this. He called to tell me about his event and the conversation went like this: “Hi, my name is Dumb Idiot…

  • How to build links to your website

    It’s tempting to think that simply submitting your link to every directory you can find and exchanging links with anyone willing will help your site ranking. In truth, it does take some finesse and a little work. Some sites can even hurt your ranking. Of course because Google’s algorithm is kept more secure than Fort…

  • Let me write your articles for you

    Chances are you are good at something that is not writing. You are a marketer, a sales person, a business owner, a corporate something or other. Writing is a necessary element to what you ultimately want to accomplish, but it zaps your time and pulls you away from your other money making activities. Or maybe…

  • Project an image and become what you project

    How would you have customers view your business if you had a choice? Do you want to be seen as the authority for whatever it is you do? Then why not do it or be it? That thing, whatever it is you want your customers to see? Sound too simple. Yeah, it is that simple.…

  • Creating an affordable public relations campaign

    I’ve expressed before, my thoughts on how not everyone is qualified to manage their own public relations. I still stand by that when it comes to just putting your best “writer” in charge and letting them go. Successfully managing your public relations campaign takes more than just someone who can string words together and make…

  • The Dos and Don’ts of Creating a Press kit

    As I’m gearing up for the Ask a Reporter series on How to Create a Press Kit I thought I’d give a few examples of the dos and don’ts of press kits. The video is just over four minutes but hopefully you get an idea of what works, what you can get away with and…

  • Gorillas in Our Midst

    On my Facebook profile I’ve got many friends I went to school with, some I’ve worked with, many I do business with and five hairy apes. No not ex-boyfriends, but Ugandan gorillas that I friended via an organization called Friend a Gorilla. The group is working to save gorillas by allowing people to “friend” a…