Category: Getting media publicity

  • $30 press releases

    Summer is my favorite time of year. It’s also the time we are most productive here at Beach Betty Public Relations. So I thought I’d give something back to my clients. Until the end of the month you can get a press release and submission to 15 online submission sites and (2 optional offline sites…

  • Is it worth it to pay to submit a press release to a submission site?

    One of the things I do for clients who hire me to write their press releases is submit it to online press release submission sites. When you submit to these sites you usually have the option to submit for free or to pay to have upgraded service. This could mean that your press release gets…

  • And other annoying behavior when submitting a press release

    It is hard to describe the many ways that reporters get frustrated about press releases. But here’s another. It’s a recent example of what I’ve experienced at the office. I pass this on to you simply for educational purposes. I hope you understand the importance of the press release and of how it’s presented. I…

  • What you can take from a bit of Old Spice

    Can we talk about the Old Spice campaign? By now you probably know it works. It’s gone viral. People love it. If you haven’t seen it go to YouTube and check it out now. I’ll wait. But you probably have, it’s old news. So why do I bring it up? Because,  is it not the…

  • Does spelling and grammar count in a press release?

    Her is the qewstion: Doess spilleng and grammer matter in a press releese? Actually, that’s not the question, at least not the question I get asked. Surprisingly most of my clients who are writing their own press releases simply believe that it does, and they painstakingly draft their press releases, making sure to include a…

  • Who to pitch your press release to?

    With press release in hand you are sitting at your desk right now wanting to pick up the phone and alert a reporter it’s on its way, or else you are hesitant to put it in an envelope and stamp it, hoping you’ll just miss the mail man. Or maybe you have pasted it in…

  • How many is too many press releases?

    If I asked you if there is such a thing as too much publicity, unless you are Russell Crowe, you’d probably say “no.” But now change that question a bit and ask if there is such a thing as submitting too many press releases, and you’ll probably scratch your chin and go “hmmm.” Because that…

  • What is Public Relations?

    The way people use the term public relations often varies significantly, I’ve found. Some businesses  will talk about their public relations plan and will instruct their employee to do ad buys, others will be referring to press releases, others will talk about putting flyers on cars. Public relations is just that, getting word out to the…

  • Why a media list is not a good idea

    Last week Amber over at  Altitude Branding wrote a Dear John letter to PR folks. I totally get it. She’s totally right. Basically, it was a bit of a rant (deservedly so) about her frustration about getting pitched by PR pros. The thing is she doesn’t do reviews in her blog and especially not for the types…

  • Is there such a thing as bad publicity?

    The short answer: You betcha. The long answer: It depends on who you are. If you are Tiger Woods or Jesse James and you’ve just had an affair, that bad publicity will probably only mildly tarnish your image but on the flip side it highlights that badboy image. If you are a former Disney starlet…