The Dos and Don’ts of Creating a Press kit

As I’m gearing up for the Ask a Reporter series on How to Create a Press Kit I thought I’d give a few examples of the dos and don’ts of press kits. The video is just over four minutes but hopefully you get an idea of what works, what you can get away with and what you shouldn’t do. Enjoy and stay tuned for more details on the How to Create a Press Kit webinar soon.