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The press release debate: Is it still relevant?
Public relations is changing. This is a fact that is not lost on PR companies, bloggers or the press. It’s often lost on companies with news to release however. I get queries from a lot of clients still looking for a more traditional approach and who try to rebuff efforts to take a more contemporary…
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Are you sharing your news?
By Shelly Cone Do you remember those days when you were just a kid coming home from school full of stories to tell and your mom would offer you a freshly-made cookie, sit down and ask about your day? Yeah, I don’t know what I’m talking about, I didn’t have that mom either. But I…
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Your press release is too spammy and other submission pitfalls
By Shelly Cone I get lots of inquiries on a daily basis from potential clients looking for press release services. Of those I close a few deals but some decide to go elsewhere for various reasons. Sometimes it’s because of price, other times it’s because they aren’t sure what they want. But the reason that…
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5 ways to get your press release trashed
In all of those years that I sat at a news desk and read through thousands of press releases there were always those that made me wonder: Was the goal of this press release to make it into the trash as quickly as possible? There are several things that are common in press releases that…
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Is your press release really an advertisement?
Have you ever tried submitting your press release to an online press release submission site only to have it rejected for some unknown reason? Or maybe you’ve sent out press releases to the media only to hear nothing back. It could be that your press release was actually an advertisement. There are a variety of…
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How to make reporters call you
How great would it be, if instead of you having to hound reporters to get your name in the paper, they were calling you? This is not an impossible feat my friend. Although, like every other great thing, it takes work and dedication. The secret is to become a super reliable repository of information. Say…
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How to find the right angle to pitch
No matter where you submit your press release, no one is going to publish what you say unless it is newsworthy. Before I explain what it means to be newsworthy or how you can become newsworthy, let me explain what is not newsworthy. If your press release talks about a sale, that is not newsworthy.…
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How to recover when you announce something prematurely
You are just itching to release the news of your company’s merger with that other big name company. So when the time comes you enlist the press release services of your assistant, draft up a press release and send it out in an email blast to every reporter you can think of. Then you get…
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Check names in your press release
I rarely watch movies, I just can’t seem to sit still long enough to take one in. There’s so much to do away from the TV. But sometimes I’ll be in the right mood and I like to get comfortable and watch pretty much whatever happens to be on. That’s what I was doing one…
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And other annoying behavior when submitting a press release
It is hard to describe the many ways that reporters get frustrated about press releases. But here’s another. It’s a recent example of what I’ve experienced at the office. I pass this on to you simply for educational purposes. I hope you understand the importance of the press release and of how it’s presented. I…