Tag: Getting media publicity

  • What you can take from a bit of Old Spice

    Can we talk about the Old Spice campaign? By now you probably know it works. It’s gone viral. People love it. If you haven’t seen it go to YouTube and check it out now. I’ll wait. But you probably have, it’s old news. So why do I bring it up? Because,  is it not the…

  • Who to pitch your press release to?

    With press release in hand you are sitting at your desk right now wanting to pick up the phone and alert a reporter it’s on its way, or else you are hesitant to put it in an envelope and stamp it, hoping you’ll just miss the mail man. Or maybe you have pasted it in…

  • Why a media list is not a good idea

    Last week Amber over at  Altitude Branding wrote a Dear John letter to PR folks. I totally get it. She’s totally right. Basically, it was a bit of a rant (deservedly so) about her frustration about getting pitched by PR pros. The thing is she doesn’t do reviews in her blog and especially not for the types…

  • What is public relations?

    Whether you know it or not, if you have a business you participate in public relations in some way. So What is public relations? It’s a formal name for the marketing activities you do on a regualr basis. That’s it. There is nothing secret to it. Public relations can be considered anything that gains attention…