Image: luigi diamanti / FreeDigitalPhotos.net
It’s great to want to keep up your professional image. In offline marketing that’s the norm. But this is PR 2.0, it’s the next evolution in marketing your business and trying to use the same techniques you use offline in your online marketing efforts comes across as dated.
The internet is a different world. While you of course want to come across as professional and established and successful, you also want to come across as approachable, down to earth and accessible. Because that’s what the internet calls for. It’s OK to bend the rules a bit in your online marketing efforts. When creating your online presence let down your guard a bit. Don’t be afraid to do something a little wild or silly, or better yet–cutting edge.
The most viral videos and the most retweeted posts are the ones that cause a pattern interrupt, they snap people out of their routine and hand them the unexpected. It gets attention.
So step out of the box and let people get to know the face behind the corporate logo.