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How to write killer content for your blog
When most people start blogging, whether it’s business or personal, there usually isn’t a definite strategy. Most people just write and see what sticks. Of course, you may have some inkling of what you need to write but no real clue if it’s the right content. I write for my own blogs, as well as…
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5 ways to get your press release trashed
In all of those years that I sat at a news desk and read through thousands of press releases there were always those that made me wonder: Was the goal of this press release to make it into the trash as quickly as possible? There are several things that are common in press releases that…
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Is your press release really an advertisement?
Have you ever tried submitting your press release to an online press release submission site only to have it rejected for some unknown reason? Or maybe you’ve sent out press releases to the media only to hear nothing back. It could be that your press release was actually an advertisement. There are a variety of…
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How to make reporters call you
How great would it be, if instead of you having to hound reporters to get your name in the paper, they were calling you? This is not an impossible feat my friend. Although, like every other great thing, it takes work and dedication. The secret is to become a super reliable repository of information. Say…
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Please excuse the mess
If you are visiting this site today it may seem a little wonky. I installed an updated Headway theme that brought down my site late last night. It should be up and running by late this afternoon. Thanks for your patience and understanding! Shelly
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How to find the right angle to pitch
No matter where you submit your press release, no one is going to publish what you say unless it is newsworthy. Before I explain what it means to be newsworthy or how you can become newsworthy, let me explain what is not newsworthy. If your press release talks about a sale, that is not newsworthy.…
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Press release services don’t guarantee press
In these days of online press release services, free press release submission services and online news aggregate sites the power of the press release is losing a bit of its oomph in the eyes of business owners. So increasingly I’m getting asked to supply press release services but these potential clients want me to guarantee…
