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How to use the Hunger Games craze to market your business
Have you seen Hunger Games? I have not but I know scores of people who are waiting in line to see the movie. Amazing the effect this story has on people. I’m not going to talk to you about Hunger Games though. Well I am a little bit. But only in how it affects your…
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Burn that bridge baby: Why holding onto your job is the wrong move
Depending what generation you were brought up in, you may have been taught that the best path in life is to secure a great job, keep your nose to the grindstone and stay there until you retire. If you were brought up in a middle class household maybe you were told to get into a…
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Why you should resolve to never make another resolution
Do you ever get sick of the question, “What’s your New Year’s resolution?” Or how about the alternate “What are your business goals for the new year?” Honestly I think that this topic should be on your mind throughout the year. I mean really, do you just revisit your business goals once a year? Actually,…
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How to attract clients you want to work with
“You need to change your website so that it appeals to everyone.” That’s what a friend once told me when I was asking for suggestions about what was good and bad about my business. My retort was “Why?” She just shook her head like I was some clueless child. The thing she didn’t understand is…
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Are you generic or name brand?
In this economy, no matter how well I am doing financially when I shop I shop for bargains. On everything. The exceptions being, cheese and chocolate–sometimes you just get what you pay for and cheese and chocolate are worth paying for. My kids on the other hand are seriously brand conscious. Although I never realized…
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True confessions of success
I just finished reading a terrific post by a guy I totally love, Mars Dorian. I am so totally glad you are back Mars! Anyway, he wrote a post on showing your vulnerable side and how this can totally benefit your business. I’ve never been one to show fake successful stats or to show only…
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Are you sharing your news?
By Shelly Cone Do you remember those days when you were just a kid coming home from school full of stories to tell and your mom would offer you a freshly-made cookie, sit down and ask about your day? Yeah, I don’t know what I’m talking about, I didn’t have that mom either. But I…
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Your press release is too spammy and other submission pitfalls
By Shelly Cone I get lots of inquiries on a daily basis from potential clients looking for press release services. Of those I close a few deals but some decide to go elsewhere for various reasons. Sometimes it’s because of price, other times it’s because they aren’t sure what they want. But the reason that…
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The truth about work-at-home jobs
By Shelly Cone Have you tried to find a job using Craigslist lately? If you have you would know that a great majority of them are scams. Or maybe you wouldn’t know that. Maybe you really believe that out of 50 applications you were one of seven of the most qualified canidates even though you…
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Lifestyle design in a down economy
Some days it just seems like despite what the news says times aren’t getting better. You are still struggling to pay bills and money just doesn’t seem to go as far as it used to. It’s during these times that lifestyle design is most important. Tough economic times break your spirit and shatter your dreams.…