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Why lifestyle design can lead to mind-blowing soul-gasms
Last week I took two mind-blowing days off to find me. I finished up some projects and emailed clients telling them I’d be MIA for a couple of days and joined my husband and a couple of friends on a trip to find that cool, fun girl I was before the chains of responsibility so…
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First step to changing your world: Wear fancy panties
Today is the anniversary of the day I found myself in the middle of a Japanese Obon Festival in my laundry day underwear clutching a kimono to my chest. You see, last year I declared it my Year of Awesome—and looking back, it really was. Part of creating my Year of Awesome was to say…
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Who are you? Why you need to define your business
Even in a town known for its free thinking ways, the guy in stars and stripes hot pants riding a tall bike down the street in San Francisco stood out. He was as big as Thor, his flowing blond hair brushing across his shirtless back. Besides the hot pants he wore round, purple-lensed glasses and a wide grin. Whether it was drugs,…
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Six signs your press release sucks
When it comes to running a media campaign a lot of business owners are do-it-yourselfers. However, even those business owners intent on handling their own public relations come to me for one thing–that all-important press release. Usually, they come to me to fix or edit or critique the press release they’ve written. Here are the…
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Spotlight on Entrepreneurs: AUFI
AUFI Spotlight on: Toby Wilkinson, founder AUFI, www.aufi.com It’s tough being a small business, freelancer or creative. Especially when it comes to pitching potential clients and knowing you are going up against big corporations with dedicated marketing budgets and several departments at their disposal. How can an entrepreneur compete with that? AUFI has a solution. AUFI…
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Spotlight on Entrepreneurs: aSociete
aSociete Spotlight On: Vanessa Gabriel Founder, aSociete www.asociete.com One of the most oft quoted bits of business advice tossed around out there is to stick with what you know. So for Vanessa Gabriel, founder of online discount shopping site aSociete it made little sense that a bunch of corporate suit types could sell…
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What should you look for in press release services
No matter what how much you SEO your website at some point or other you may want to include some press release services into your branding campaign. It just makes sense. It makes even more sense when you consider that Google’s latest changes have made it so that SEO has less of an impact. Getting…
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The press release debate: Is it still relevant?
Public relations is changing. This is a fact that is not lost on PR companies, bloggers or the press. It’s often lost on companies with news to release however. I get queries from a lot of clients still looking for a more traditional approach and who try to rebuff efforts to take a more contemporary…
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How to use the Hunger Games craze to market your business
Have you seen Hunger Games? I have not but I know scores of people who are waiting in line to see the movie. Amazing the effect this story has on people. I’m not going to talk to you about Hunger Games though. Well I am a little bit. But only in how it affects your…
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Burn that bridge baby: Why holding onto your job is the wrong move
Depending what generation you were brought up in, you may have been taught that the best path in life is to secure a great job, keep your nose to the grindstone and stay there until you retire. If you were brought up in a middle class household maybe you were told to get into a…
