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Are your friends really referring business to you?
I walked into a bar the other day. And I walked out with a terrific lesson about referral marketing. The girl ringing up my tab had gorgeous hair so I asked her where she got it done. Her reply was simply: “My friend, Leslie.” Then she turned and went back to ringing up my tab.…
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Your business has a bra hooked to its claw, but that’s OK
There is a family of owls that lives on our property in the high branches of a few 100-year-old eucalyptus trees. On one of those branches in one of those trees you can spy an owl perched majestically facing the sunset. Watching the sunset has always been a habit of ours. Especially if we are…
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Where the heck are the customers, already? Getting it on with your knight in shining armor
That pretty website you built, that killer copy, it isn’t going to make customers come. Entrepreneurs, like young single girls waiting for the day their prince will come, often dream that if they prepare enough, if they put out the right signals that customers will swoop in and save them from their life of cubicle…
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Get over it. That potential client won’t call. Move on, but do this next time.
Caution! Heavy, but incredibly useful reading ahead. How would you feel to know that the business card you so hopefully designed, the one you handed to that “potential client” you met at last night’s mixer, is now sitting on the floorboard of his car, awaiting its final destination at the bottom of a gas station…
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The underused formula to getting all the clients you can handle
When I was single I was on a quest to date a certain number of men. I wasn’t collecting notches on my bedpost or anything but I saw way too many of my friends meet, marry and then hate the wrong person. I instinctively knew that it was easy to get lulled into the perceived…
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Quick! Your life needs CPR. Close the laptop and resuscitate !
Last night my husband rocked my world Too often, I don’t give him credit for understanding what I do. Too often, I am right. My husband works A LOT. He travels to far, far away places EXTENSIVELY. And for REALLY long periods of time. Then he wants to Skype or FaceTime me continually, interrupting my…
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How one man makes millions, swilling wine and telling stories
Wandering around the Rancho Sisquoc vineyard on a sunny Monday afternoon it occurred to me that if ever there was a dream job for me it would be getting paid buckets of money for sipping wine and telling wild stories. Amazingly enough, this job exists, but it doesn’t belong to me. It does belong to…
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How I replaced my day job for the price of a couple of beers
The short story is I unleashed the inner frickin’ awesomeness, gave everyone the virtual finger and plowed through all the negative talk like a horny gorilla that just spotted its mate. The long story is it took a lot of work to get rid of the fears holding me back and to develop the strength…
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Get rid of fear, learn how to swagger
Tony Horton doesn’t walk into a room, he swaggers He doesn’t just enter a room, he controls it. Of course he does, right? He’s Tony Horton, inventor of P90X, creator of chiseled bodies and possessor of abs I’d like to use as a tongue scraper. Amazingly, before he became Tony “Swagger” Horton he was just…
