How would you have customers view your business if you had a choice? Do you want to be seen as the authority for whatever it is you do? Then why not do it or be it? That thing, whatever it is you want your customers to see? Sound too simple. Yeah, it is that simple.
The first thing you’ve got to do is believe it yourself, the second thing you’ve got to do is project that image. Do it now, even before you are actually the authority in your field.
Too many times people think they need to wait to hit some imaginary bar they set for themselves before they can be an expert. But who says you have to wait for that? Why not start projecting the image now. Why not be the expert now?
This is the part where you give me all the excuses on why you can’t be the expert. Frankly you only need to be more of an expert than the next person. You just need to be one step ahead of someone else and that makes you more of an expert than they are. One step ahead, until you become the image you are projecting. In other words, as long as you are actually making progress it is OK TO FAKE IT UNTIL YOU MAKE IT!