Tag: Public Relations

  • Make Sidewiki part of your social media plan

    A few years ago I had a business with an office located on a prime location at the corner of one of the major cross streets in town. Just outside was our sign and below that was a large white space, which someone took upon themselves to graffiti one day. Obviously the graffiti wasn’t affiliated…

  • The Dos and Don’ts of Creating a Press kit

    As I’m gearing up for the Ask a Reporter series on How to Create a Press Kit I thought I’d give a few examples of the dos and don’ts of press kits. The video is just over four minutes but hopefully you get an idea of what works, what you can get away with and…

  • Will a Social Media Presence Mean More Sales?

    I get asked this by nearly every client I work with. “So you are saying if I have a Twitter account it will mean more sales?” Then I have to see the confusion in their face and read what they are thinking, which is “Then what’s the point?” And my short answer is “Because you…

  • Gorillas in Our Midst

    On my Facebook profile I’ve got many friends I went to school with, some I’ve worked with, many I do business with and five hairy apes. No not ex-boyfriends, but Ugandan gorillas that I friended via an organization called Friend a Gorilla. The group is working to save gorillas by allowing people to “friend” a…

  • Why You Shouldn’t Count on Millennials

    The above title is a little misleading, as you will find out. If you haven’t seen the Public Relations Society of America’s post Status Update: Millennial Staffers Can Update Your Social Media Plan you need to go there and read it. Like now. Because it’s ridiculous and you may need a good laugh tonight. What…

  • How to create a press kit webinar

    I have two jobs. I work with companies wanting to grow their business through social media and cyber public relations. But I am also a writer and journalist, as I have been for about 19 years. It seems, and this is not something they told me in journalism school, that reporting never leaves you. Or…

  • Twitter for Realtors

    Businesses are jumping on the wings of Twitter because its shown to be enormously useful for attracting the attention of customers and for building your brand. But can Twitter work for Realtors? Unequivocally, yes. When you start a relationship with your clients you should ask how much they rely on emails and whether they are…