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Elements of a press release
Writing a press release can sometimes be difficult. But it isn’t the writing that is the hardest part. So many times people doing their own public relations fret about the writing and content of their press release. That shouldn’t be the case. Most reporters often overlook the writing as long as the right elements are…
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Does spelling and grammar count in a press release?
Her is the qewstion: Doess spilleng and grammer matter in a press releese? Actually, that’s not the question, at least not the question I get asked. Surprisingly most of my clients who are writing their own press releases simply believe that it does, and they painstakingly draft their press releases, making sure to include a…
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Who to pitch your press release to?
With press release in hand you are sitting at your desk right now wanting to pick up the phone and alert a reporter it’s on its way, or else you are hesitant to put it in an envelope and stamp it, hoping you’ll just miss the mail man. Or maybe you have pasted it in…
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Are you ready to get your business going?
In this economy businesses tend to think of cutting costs. The first thing some business owners think of throwing out is marketing. Big mistake. There are many ways to market your business in an affordable way. Perhaps the easiest of these ways is the press release. Whether you are an online business or offline business…
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What reporters really think of your press release
Do you know what reporters really think of that press release you are sending out? Maybe you’ve slaved over it for days, editing, proofreading, and getting feedback from others. Or maybe you are a naturally gifted writer and simply assume you will have no problems with your press release. On the other side of the…
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14 free press release submission sites I like
Usually when I write a press release for someone, I hear “Can you also submit it? I wouldn’t know the first place to start.” This always surprises me because there are so many online press release submission sites. Typically, I suggest for most press releases that you submit to the free sites. Pay submissions can…
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Are you newsworthy?
I’ve had a flurry of press release projects lately. Mostly for online submission. The last release I submitted, the last time I checked, had received 267 hits from one site alone! However, many businesses think they don’t have any news to submit. That is not always true. So how do you know if you are…
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How Not to Piss Off a Reporter
I just got off the phone with a woman who represents a couple of local companies. She was not friendly. Yet she was trying to persuade me to write a story. A story that had no tie to our coverage area and wasn’t all that interesting or important as far as I was concerned. Even…