Tag: getting publicity

  • How many is too many press releases?

    If I asked you if there is such a thing as too much publicity, unless you are Russell Crowe, you’d probably say “no.” But now change that question a bit and ask if there is such a thing as submitting too many press releases, and you’ll probably scratch your chin and go “hmmm.” Because that…

  • Are you newsworthy?

    I’ve had a flurry of press release projects lately. Mostly for online submission. The last release I submitted, the last time I checked, had received 267 hits from one site alone! However, many businesses think they don’t have any news to submit. That is not always true. So how do you know if you are…

  • Gentle persuasion

    Today was one of those days when the planets align, the stars are just right and you think, “Wow, somebody really gets it. Somebody knows what they are doing.” Today I got the perfect story pitch. Unfortunately I couldn’t write the story, but that part I’ll explain in a minute. The awesome thing is that…

  • Is your online marketing square?

    Image: luigi diamanti / FreeDigitalPhotos.net It’s great to want to keep up your professional image. In offline marketing that’s the norm. But this is PR 2.0, it’s the next evolution in marketing your business and trying to use the same techniques you use offline in your online marketing efforts comes across as dated. The internet…

  • Wrecking your chances at publicity

    Recently I got a call from one of those shameless self-promoters I always advise people to be. Except for that fact that this guy took promotion to be the same as aggression. Don’t do this. He called to tell me about his event and the conversation went like this: “Hi, my name is Dumb Idiot…