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Quit being a wallflower, get out there and be social
When you’re dealing with an online business it’s easy to stay safely invisible behind your computer and let your business do the talking. Sometimes people who feel uncomfortable selling or networking offline start businesses online because they believe there is anonymity in cyberspace. They are right to an extent, but to see real gains in…
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The press release is not dead
Is the press release dead? You know what I’m going to say. However, there was actually a declaration made by Simon Dumenco at AdvertisingAge yesterday that the press release is officially dead. And why? Because celebrity reporters have turned to Twitter to get real time news. Also JetBlue skipped an official press release about its…
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Will a Social Media Presence Mean More Sales?
I get asked this by nearly every client I work with. “So you are saying if I have a Twitter account it will mean more sales?” Then I have to see the confusion in their face and read what they are thinking, which is “Then what’s the point?” And my short answer is “Because you…
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Gorillas in Our Midst
On my Facebook profile I’ve got many friends I went to school with, some I’ve worked with, many I do business with and five hairy apes. No not ex-boyfriends, but Ugandan gorillas that I friended via an organization called Friend a Gorilla. The group is working to save gorillas by allowing people to “friend” a…
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Why You Shouldn’t Count on Millennials
The above title is a little misleading, as you will find out. If you haven’t seen the Public Relations Society of America’s post Status Update: Millennial Staffers Can Update Your Social Media Plan you need to go there and read it. Like now. Because it’s ridiculous and you may need a good laugh tonight. What…
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How to build a Twitter following
I’m still surprised at the number of tweets I get on Twitter about “How to get 19,000 followers in 30 days.” From a purely competitive, goal-oriented point of view it sounds tempting and I’ll be totally honest, part of me secretly thinks “How cool would it be to have 45,000 followers?” Then the logical side…
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Crime fighting with social media
First it was your momma on Facebook and now grandma is on Twitter? What’s next? Crime fighting. Yes, authorities and government officials have got on to the fact that there is a wealth of personal information they would love to get their hands on, just offered up into cyberspace by the very individuals on whom…
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Can Twitter help your business?
So what’s the deal with Twitter? Every company seems to be jumping into the Twitterverse, but can it really help your business? Absolutely yes! That is, if you use it right. The first thing to remember is don’t be afraid to establish your Twitter account and just jump in. You can use your name and…