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Get traffic by guest posting
Where do you blog? The obvious answer is “on my blog,” right? That should only be one answer. The real answer should be, “wherever anyone will let me.” You should be posting your message everywhere like blog grafitti.You do this with a method called guest blogging. When I suggest this I get one of two…
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Total domination. Increase your profit by starting niche blogs
By now, it’s pretty common knowledge that having a blog is good for business. It is. But why stop there? A blog can be used as a very straightforward tool or it can be used to annihilate the competition. Or, depending on your aggression level, leave them in the dust. When you plan is internet…
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Quit being a wallflower, get out there and be social
When you’re dealing with an online business it’s easy to stay safely invisible behind your computer and let your business do the talking. Sometimes people who feel uncomfortable selling or networking offline start businesses online because they believe there is anonymity in cyberspace. They are right to an extent, but to see real gains in…
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Have you claimed your Google Places Page yet?
There is one space on the Internet that every business owner covets–The top section of the first search engine results page. There is one easy way to get there and it doesn’t even require a website. Claim your Google Places Page. You want to claim your Google Places Page to get killer results in local…
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The press release is not dead
Is the press release dead? You know what I’m going to say. However, there was actually a declaration made by Simon Dumenco at AdvertisingAge yesterday that the press release is officially dead. And why? Because celebrity reporters have turned to Twitter to get real time news. Also JetBlue skipped an official press release about its…
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How to display the Twitter Widget box on your site
Social networking doesn’t happen in a vacuum. You really need to get out there and be social. To that end, I think steering people from your website to your blog, your blog to your Facebook account and your Facebook account to your Twitter account is a great way to help grow that sphere. Directing people…
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Is it worth it to pay to submit a press release to a submission site?
One of the things I do for clients who hire me to write their press releases is submit it to online press release submission sites. When you submit to these sites you usually have the option to submit for free or to pay to have upgraded service. This could mean that your press release gets…
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What is Public Relations?
The way people use the term public relations often varies significantly, I’ve found. Some businesses will talk about their public relations plan and will instruct their employee to do ad buys, others will be referring to press releases, others will talk about putting flyers on cars. Public relations is just that, getting word out to the…
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Is there such a thing as bad publicity?
The short answer: You betcha. The long answer: It depends on who you are. If you are Tiger Woods or Jesse James and you’ve just had an affair, that bad publicity will probably only mildly tarnish your image but on the flip side it highlights that badboy image. If you are a former Disney starlet…
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Blogging can be the loneliest job in cyberspace
Image: dan / FreeDigitalPhotos.net I was recently working on a blog I started for a client of mine. Since it’s new it has a small readership as of yet. And so logging in to the admin area and creating posts is kind of a lonely feeling. There is something cold and strange about it, and…