Category: Press Release

  • The press release is not dead

    Is the press release dead? You know what I’m going to say. However, there was actually a declaration made by Simon Dumenco at AdvertisingAge yesterday that the press release is officially dead. And why? Because celebrity reporters have turned to Twitter to get real time news. Also JetBlue skipped an official press release about its…

  • How to use press release services to your advantage

    There are so many ways to promote yourself on the web through ads or link exchanges or commenting on other people’s blogs and hoping to catch their attention. However, often businesses forget about the little one-page tool called a press release. Combined with other services your press release can accomplish so much beyond simply contacting…

  • How to recover when you announce something prematurely

    You are just itching to release the news of your company’s merger with that other big name company. So when the time comes you enlist the press release services of your assistant, draft up a press release and send it out in an email blast to every reporter you can think of. Then you get…

  • What if you have nothing to announce?

    I get contacted a lot by people who tell me “I’d like a press release, but I’m not sure I have anything to announce.” And I say, “That’s never stopped the people who submit press releases to me at the paper where I work.” It’s true. Through the years I’ve received countless press releases that…

  • Check names in your press release

    I rarely watch movies, I just can’t seem to sit still long enough to take one in. There’s so much to do away from the TV. But sometimes I’ll be in the right mood and I like to get comfortable and watch pretty much whatever happens to be on. That’s what I was doing one…

  • $30 press releases

    Summer is my favorite time of year. It’s also the time we are most productive here at Beach Betty Public Relations. So I thought I’d give something back to my clients. Until the end of the month you can get a press release and submission to 15 online submission sites and (2 optional offline sites…

  • Is it worth it to pay to submit a press release to a submission site?

    One of the things I do for clients who hire me to write their press releases is submit it to online press release submission sites. When you submit to these sites you usually have the option to submit for free or to pay to have upgraded service. This could mean that your press release gets…

  • Elements of a press release

    Writing a press release can sometimes be difficult. But it isn’t the writing that is the hardest part. So many times people doing their own public relations fret about the writing and content of their press release. That shouldn’t be the case. Most reporters often overlook the writing as long as the right elements are…

  • And other annoying behavior when submitting a press release

    It is hard to describe the many ways that reporters get frustrated about press releases. But here’s another. It’s a recent example of what I’ve experienced at the office. I pass this on to you simply for educational purposes. I hope you understand the importance of the press release and of how it’s presented. I…

  • Does spelling and grammar count in a press release?

    Her is the qewstion: Doess spilleng and grammer matter in a press releese? Actually, that’s not the question, at least not the question I get asked. Surprisingly most of my clients who are writing their own press releases simply believe that it does, and they painstakingly draft their press releases, making sure to include a…