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Six signs your press release sucks
When it comes to running a media campaign a lot of business owners are do-it-yourselfers. However, even those business owners intent on handling their own public relations come to me for one thing–that all-important press release. Usually, they come to me to fix or edit or critique the press release they’ve written. Here are the…
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What should you look for in press release services
No matter what how much you SEO your website at some point or other you may want to include some press release services into your branding campaign. It just makes sense. It makes even more sense when you consider that Google’s latest changes have made it so that SEO has less of an impact. Getting…
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The press release debate: Is it still relevant?
Public relations is changing. This is a fact that is not lost on PR companies, bloggers or the press. It’s often lost on companies with news to release however. I get queries from a lot of clients still looking for a more traditional approach and who try to rebuff efforts to take a more contemporary…
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Are you sharing your news?
By Shelly Cone Do you remember those days when you were just a kid coming home from school full of stories to tell and your mom would offer you a freshly-made cookie, sit down and ask about your day? Yeah, I don’t know what I’m talking about, I didn’t have that mom either. But I…
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Your press release is too spammy and other submission pitfalls
By Shelly Cone I get lots of inquiries on a daily basis from potential clients looking for press release services. Of those I close a few deals but some decide to go elsewhere for various reasons. Sometimes it’s because of price, other times it’s because they aren’t sure what they want. But the reason that…
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Is your press release really an advertisement?
Have you ever tried submitting your press release to an online press release submission site only to have it rejected for some unknown reason? Or maybe you’ve sent out press releases to the media only to hear nothing back. It could be that your press release was actually an advertisement. There are a variety of…
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How to find the right angle to pitch
No matter where you submit your press release, no one is going to publish what you say unless it is newsworthy. Before I explain what it means to be newsworthy or how you can become newsworthy, let me explain what is not newsworthy. If your press release talks about a sale, that is not newsworthy.…
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Press release services don’t guarantee press
In these days of online press release services, free press release submission services and online news aggregate sites the power of the press release is losing a bit of its oomph in the eyes of business owners. So increasingly I’m getting asked to supply press release services but these potential clients want me to guarantee…
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What’s in a headline?
Whether you are updating a business blog or sending out a press release, you probably have a sentence at the top of the page called a headline. You thought only newspapers had those I bet. Nah, just about any piece of writing that contains information has a headline. It’s the thing that calls out to potential readers…
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When crisis strikes, send out a press release?
For the most part people think of marketing during the good times. You send out press releases when sales are good and quarter earnings are up, when your business expands or when you support a good cause. But what about when things are (gasp!) bad? When money is tight? Or even, when crisis strikes? What…