Category: cyber public relations

  • Gentle persuasion

    Today was one of those days when the planets align, the stars are just right and you think, “Wow, somebody really gets it. Somebody knows what they are doing.” Today I got the perfect story pitch. Unfortunately I couldn’t write the story, but that part I’ll explain in a minute. The awesome thing is that…

  • What is public relations?

    Whether you know it or not, if you have a business you participate in public relations in some way. So What is public relations? It’s a formal name for the marketing activities you do on a regualr basis. That’s it. There is nothing secret to it. Public relations can be considered anything that gains attention…

  • Is your online marketing square?

    Image: luigi diamanti / FreeDigitalPhotos.net It’s great to want to keep up your professional image. In offline marketing that’s the norm. But this is PR 2.0, it’s the next evolution in marketing your business and trying to use the same techniques you use offline in your online marketing efforts comes across as dated. The internet…

  • Let me write your articles for you

    Chances are you are good at something that is not writing. You are a marketer, a sales person, a business owner, a corporate something or other. Writing is a necessary element to what you ultimately want to accomplish, but it zaps your time and pulls you away from your other money making activities. Or maybe…

  • Five essential steps to more site traffic

    Probably the most common question of all questions on the Internet is “How do I get more traffic to my site?” Hands down. There is no higher question. And theories abound, some of them work and some, well frankly, are a waste of time. Some of them are free and some will cost you. If…

  • Creating an affordable public relations campaign

    I’ve expressed before, my thoughts on how not everyone is qualified to manage their own public relations. I still stand by that when it comes to just putting your best “writer” in charge and letting them go. Successfully managing your public relations campaign takes more than just someone who can string words together and make…

  • Make Sidewiki part of your social media plan

    A few years ago I had a business with an office located on a prime location at the corner of one of the major cross streets in town. Just outside was our sign and below that was a large white space, which someone took upon themselves to graffiti one day. Obviously the graffiti wasn’t affiliated…

  • The Dos and Don’ts of Creating a Press kit

    As I’m gearing up for the Ask a Reporter series on How to Create a Press Kit I thought I’d give a few examples of the dos and don’ts of press kits. The video is just over four minutes but hopefully you get an idea of what works, what you can get away with and…

  • Will a Social Media Presence Mean More Sales?

    I get asked this by nearly every client I work with. “So you are saying if I have a Twitter account it will mean more sales?” Then I have to see the confusion in their face and read what they are thinking, which is “Then what’s the point?” And my short answer is “Because you…