Category: cyber public relations

  • The press release debate: Is it still relevant?

    Public relations is changing. This is a fact that is not lost on PR companies, bloggers or the press. It’s often lost on companies with news to release however. I get queries from a lot of clients still looking for a more traditional approach and who try to rebuff efforts to take a more contemporary…

  • How to use the Hunger Games craze to market your business

    Have you seen Hunger Games? I have not but I know scores of people who are waiting in line to see the movie. Amazing the effect this story has on people. I’m not going to talk to you about Hunger Games though. Well I am a little bit. But only in how it affects your…

  • 5 ways to get your press release trashed

    In all of those years that I sat at a news desk and read through thousands of press releases there were always those that made me wonder: Was the goal of this press release to make it into  the trash as quickly as possible? There are several things that are common in press releases that…

  • Is your press release really an advertisement?

    Have you ever tried submitting your press release to an online press release submission site only to have it rejected for some unknown reason? Or maybe you’ve sent out press releases to the media only to hear nothing back. It could be that your press release was actually an advertisement. There are a variety of…

  • How to find the right angle to pitch

    No matter where you submit your press release, no one is going to publish what you say unless it is newsworthy. Before I explain what it means to be newsworthy or how you can become newsworthy, let me explain what is not newsworthy. If your press release talks about a sale, that is not newsworthy.…

  • Have you claimed your Google Places Page yet?

    There is one space on the Internet that every business owner covets–The top section of the first search engine results page. There is one easy way to get there and it doesn’t even require a website. Claim your Google Places Page. You want to claim your Google Places Page to get killer results in local…

  • What’s in a headline?

    Whether you are updating a business blog or sending out a press release, you probably have a sentence at the top of the page called a headline. You thought only newspapers had those I bet. Nah, just about any piece of writing that contains information has a headline. It’s the thing that calls out to potential readers…

  • Why you need a business blog

      Your website provides the world with all the necessary information about your business and your products. Yet everyone is telling you you need a business blog. You ask ‘Why?’ I say, because you need a ‘voice.’ Not necessarily you but your business and no one can get a sense of that voice by just…

  • The press release is not dead

    Is the press release dead? You know what I’m going to say. However, there was actually a declaration made by Simon Dumenco at AdvertisingAge yesterday that the press release is officially dead. And why? Because celebrity reporters have turned to Twitter to get real time news. Also JetBlue skipped an official press release about its…

  • How to use press release services to your advantage

    There are so many ways to promote yourself on the web through ads or link exchanges or commenting on other people’s blogs and hoping to catch their attention. However, often businesses forget about the little one-page tool called a press release. Combined with other services your press release can accomplish so much beyond simply contacting…