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Elements of a press release
Writing a press release can sometimes be difficult. But it isn’t the writing that is the hardest part. So many times people doing their own public relations fret about the writing and content of their press release. That shouldn’t be the case. Most reporters often overlook the writing as long as the right elements are…
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And other annoying behavior when submitting a press release
It is hard to describe the many ways that reporters get frustrated about press releases. But here’s another. It’s a recent example of what I’ve experienced at the office. I pass this on to you simply for educational purposes. I hope you understand the importance of the press release and of how it’s presented. I…
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What you can take from a bit of Old Spice
Can we talk about the Old Spice campaign? By now you probably know it works. It’s gone viral. People love it. If you haven’t seen it go to YouTube and check it out now. I’ll wait. But you probably have, it’s old news. So why do I bring it up? Because, is it not the…
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Does spelling and grammar count in a press release?
Her is the qewstion: Doess spilleng and grammer matter in a press releese? Actually, that’s not the question, at least not the question I get asked. Surprisingly most of my clients who are writing their own press releases simply believe that it does, and they painstakingly draft their press releases, making sure to include a…
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Who to pitch your press release to?
With press release in hand you are sitting at your desk right now wanting to pick up the phone and alert a reporter it’s on its way, or else you are hesitant to put it in an envelope and stamp it, hoping you’ll just miss the mail man. Or maybe you have pasted it in…
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How many is too many press releases?
If I asked you if there is such a thing as too much publicity, unless you are Russell Crowe, you’d probably say “no.” But now change that question a bit and ask if there is such a thing as submitting too many press releases, and you’ll probably scratch your chin and go “hmmm.” Because that…
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Are you ready to get your business going?
In this economy businesses tend to think of cutting costs. The first thing some business owners think of throwing out is marketing. Big mistake. There are many ways to market your business in an affordable way. Perhaps the easiest of these ways is the press release. Whether you are an online business or offline business…
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Want to grow your traffic? Start touching people
Once upon a time, a long, long, time ago, I was a real estate agent. A pretty good one too. In fact, my husband and I worked as a team and we were named top sales agents for our office. Early on we had decided to enlist the help of a coach and that made…
