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What’s in a headline?
Whether you are updating a business blog or sending out a press release, you probably have a sentence at the top of the page called a headline. You thought only newspapers had those I bet. Nah, just about any piece of writing that contains information has a headline. It’s the thing that calls out to potential readers…
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When crisis strikes, send out a press release?
For the most part people think of marketing during the good times. You send out press releases when sales are good and quarter earnings are up, when your business expands or when you support a good cause. But what about when things are (gasp!) bad? When money is tight? Or even, when crisis strikes? What…
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Why you need a business blog
Your website provides the world with all the necessary information about your business and your products. Yet everyone is telling you you need a business blog. You ask ‘Why?’ I say, because you need a ‘voice.’ Not necessarily you but your business and no one can get a sense of that voice by just…
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How to use press release services to your advantage
There are so many ways to promote yourself on the web through ads or link exchanges or commenting on other people’s blogs and hoping to catch their attention. However, often businesses forget about the little one-page tool called a press release. Combined with other services your press release can accomplish so much beyond simply contacting…
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How to recover when you announce something prematurely
You are just itching to release the news of your company’s merger with that other big name company. So when the time comes you enlist the press release services of your assistant, draft up a press release and send it out in an email blast to every reporter you can think of. Then you get…
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What if you have nothing to announce?
I get contacted a lot by people who tell me “I’d like a press release, but I’m not sure I have anything to announce.” And I say, “That’s never stopped the people who submit press releases to me at the paper where I work.” It’s true. Through the years I’ve received countless press releases that…
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Check names in your press release
I rarely watch movies, I just can’t seem to sit still long enough to take one in. There’s so much to do away from the TV. But sometimes I’ll be in the right mood and I like to get comfortable and watch pretty much whatever happens to be on. That’s what I was doing one…
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$30 press releases
Summer is my favorite time of year. It’s also the time we are most productive here at Beach Betty Public Relations. So I thought I’d give something back to my clients. Until the end of the month you can get a press release and submission to 15 online submission sites and (2 optional offline sites…
