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Are you a shameless self-promoter?
You should be. Not in the smarmy put your business cards in kids’ trick-or-treat bags way, but nonetheless at any chance you get. And especially with the media. I recently wrote a profile of a punk rock band and it must’ve been written pretty well because I had way more comments than usual. One of…
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When is it appropriate to give a reporter a “gift”?
I know you’re excited about your business, your product and your services. You want publicity. But is it appropriate to give a reporter a sample, a gift or even a straight up bribe to get them to feature you in a news story? Yes and no. There’s actually a fine line to walk there. On…
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Never give a reporter an ultimatum
I got a call from someone who had suggested a story to me a little over a week ago. It was a profile on someone. Honestly it wasn’t an exciting story or person, however, the person suggesting it said the subject of the proposed profile needed to drum up business. I felt generous and agreed…
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Twitter Success
It’s here! Looking for a step by step guide to starting a business account on Twitter, Facebook and YouTube? I’ve compiled a guide for small businesses wanted to get their accounts going on their own. It’s called Twitter Success and you can buy it here www.booklocker.com/books/4147.html This guide will walk you through setting up your…
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Twitter for Realtors
Businesses are jumping on the wings of Twitter because its shown to be enormously useful for attracting the attention of customers and for building your brand. But can Twitter work for Realtors? Unequivocally, yes. When you start a relationship with your clients you should ask how much they rely on emails and whether they are…
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Got a new employee? Announce it
Many businesses believe that the only type of print media attention comes in the form of a news reporter doing a fabulous story on their business or product. There are lots of tiny little ways to get attention that no one ever thinks about. They are called briefs and they are in almost every section…
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On Twitter
If you haven’t heard by now, where have you been? With a crackdown on information dissemination in Iran people have used Twitter to spread information to the world. What was initially a tool for people to chat and be social has shown it can have serious power. Can Twitter work for you? By the way,…
