Blog – Page 11 – shellycone.com

Five essential steps to more site traffic

Probably the most common question of all questions on the Internet is “How do I get more traffic to my site?” Hands down. There is no higher question. And theories abound, some of them work and some, well frankly, are a waste of time. Some of them are free and some will cost you. If…

October 20, 2009
How to track your website visitors

Traffic is essential to any retail site. But do you know where your traffic is coming from? Do you know who is visiting your site? Knowing your website visitor is knowing your customer. So find out a little about your website visitors. The easiest way to go about this is Google Analytics. Visit Google Analytics…

October 15, 2009
Creating an affordable public relations campaign

I’ve expressed before, my thoughts on how not everyone is qualified to manage their own public relations. I still stand by that when it comes to just putting your best “writer” in charge and letting them go. Successfully managing your public relations campaign takes more than just someone who can string words together and make…

October 12, 2009
Make Sidewiki part of your social media plan

A few years ago I had a business with an office located on a prime location at the corner of one of the major cross streets in town. Just outside was our sign and below that was a large white space, which someone took upon themselves to graffiti one day. Obviously the graffiti wasn’t affiliated…

October 8, 2009
The Dos and Don’ts of Creating a Press kit

As I’m gearing up for the Ask a Reporter series on How to Create a Press Kit I thought I’d give a few examples of the dos and don’ts of press kits. The video is just over four minutes but hopefully you get an idea of what works, what you can get away with and…

October 3, 2009
Will a Social Media Presence Mean More Sales?

I get asked this by nearly every client I work with. “So you are saying if I have a Twitter account it will mean more sales?” Then I have to see the confusion in their face and read what they are thinking, which is “Then what’s the point?” And my short answer is “Because you…

September 30, 2009
Gorillas in Our Midst

On my Facebook profile I’ve got many friends I went to school with, some I’ve worked with, many I do business with and five hairy apes. No not ex-boyfriends, but Ugandan gorillas that I friended via an organization called Friend a Gorilla. The group is working to save gorillas by allowing people to “friend” a…

September 28, 2009
Why You Shouldn’t Count on Millennials

The above title is a little misleading, as you will find out. If you haven’t seen the Public Relations Society of America’s post Status Update: Millennial Staffers Can Update Your Social Media Plan you need to go there and read it. Like now. Because it’s ridiculous and you may need a good laugh tonight. What…

September 19, 2009
How Not to Piss Off a Reporter

I just got off the phone with a woman who represents a couple of local companies. She was not friendly. Yet she was trying to persuade me to write a story. A story that had no tie to our coverage area and wasn’t all that interesting or important as far as I was concerned. Even…

September 16, 2009
How to create a press kit webinar

I have two jobs. I work with companies wanting to grow their business through social media and cyber public relations. But I am also a writer and journalist, as I have been for about 19 years. It seems, and this is not something they told me in journalism school, that reporting never leaves you. Or…

September 14, 2009