Image: Francesco Marino / FreeDigitalPhotos.net
Have you ever stopped doing something in business because it’s not the “right” way to do things? Have you ever stopped to think what the right way actually is? Is it what other’s say it is? Or is it what you feel is the right way? My guess is that most of us consider the “right” way, the way other people expect it to be, or what we think other people expect it to be.
So what makes them right? I know I’m asking all the questions here and not giving too much in way of answers. That’s because it’s something each of us has to ask and answer for ourselves. Our actions should be dictated by what our hearts tell us and not by how we think others will perceive us.
Perception is deceiving and largely dictated by the herd syndrome. It just takes a few brave souls to tell us something is cool and we buy into it. So I find a lot of people who are new to business asking if they should change the way they dress or brand themselves honestly or make up an identity. They want me to tell them what they should be, what others want. That’s not the way. Eventually, that facade wil crack and so will you.
So be cool. Be true to yourself. Run your business the way you think it should be run, even if it is a little nonconformist. If you think it’s right, if you believe in it, if you enjoy what you are doing, the money will follow.