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How to display the Twitter Widget box on your site
Social networking doesn’t happen in a vacuum. You really need to get out there and be social. To that end, I think steering people from your website to your blog, your blog to your Facebook account and your Facebook account to your Twitter account is a great way to help grow that sphere. Directing people…
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What social media can do for you
You probably know how to measure ROI for your business. That’s pretty easy it’s black and white, numbers and dollars. But what about social media? The problem with such a new marketing concept like social media is that it’s difficult to measure. Excuse me, it’s difficult to get the industry to agree on a method…
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Will a Social Media Presence Mean More Sales?
I get asked this by nearly every client I work with. “So you are saying if I have a Twitter account it will mean more sales?” Then I have to see the confusion in their face and read what they are thinking, which is “Then what’s the point?” And my short answer is “Because you…
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Gorillas in Our Midst
On my Facebook profile I’ve got many friends I went to school with, some I’ve worked with, many I do business with and five hairy apes. No not ex-boyfriends, but Ugandan gorillas that I friended via an organization called Friend a Gorilla. The group is working to save gorillas by allowing people to “friend” a…
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Why You Shouldn’t Count on Millennials
The above title is a little misleading, as you will find out. If you haven’t seen the Public Relations Society of America’s post Status Update: Millennial Staffers Can Update Your Social Media Plan you need to go there and read it. Like now. Because it’s ridiculous and you may need a good laugh tonight. What…
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I want tickets to Blog World Expo
OK John Chow is giving away six passes to Blog World Expo in Las Vegas. If you don’t know about it, it is the conference to attend to find out about trends in blogging and social media. If you have a blog or head up social media at your company it’s worth checking out. John…
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Five tips for using social media to promote your business
Remember the days when if you wanted a web presence for your company you simply set up a webpage with your contact info and a little bit of info about who you are and voila!? (Remember too, those early days when it was cool to have some goofy intro page that was fully animated, had…