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How to make reporters call you
How great would it be, if instead of you having to hound reporters to get your name in the paper, they were calling you? This is not an impossible feat my friend. Although, like every other great thing, it takes work and dedication. The secret is to become a super reliable repository of information. Say…
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How to find the right angle to pitch
No matter where you submit your press release, no one is going to publish what you say unless it is newsworthy. Before I explain what it means to be newsworthy or how you can become newsworthy, let me explain what is not newsworthy. If your press release talks about a sale, that is not newsworthy.…
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Press release services don’t guarantee press
In these days of online press release services, free press release submission services and online news aggregate sites the power of the press release is losing a bit of its oomph in the eyes of business owners. So increasingly I’m getting asked to supply press release services but these potential clients want me to guarantee…
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When crisis strikes, send out a press release?
For the most part people think of marketing during the good times. You send out press releases when sales are good and quarter earnings are up, when your business expands or when you support a good cause. But what about when things are (gasp!) bad? When money is tight? Or even, when crisis strikes? What…
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Why you need a business blog
Your website provides the world with all the necessary information about your business and your products. Yet everyone is telling you you need a business blog. You ask ‘Why?’ I say, because you need a ‘voice.’ Not necessarily you but your business and no one can get a sense of that voice by just…
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How to use press release services to your advantage
There are so many ways to promote yourself on the web through ads or link exchanges or commenting on other people’s blogs and hoping to catch their attention. However, often businesses forget about the little one-page tool called a press release. Combined with other services your press release can accomplish so much beyond simply contacting…
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Your Press Release Sucks!
Do you want to know what reporters really think about your press release? Why that press release never made it to print? Or maybe after several attempts one press release did make it and you are wondering why. Well I asked a few news media colleagues to give me their opinions on what they like…
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Gentle persuasion
Today was one of those days when the planets align, the stars are just right and you think, “Wow, somebody really gets it. Somebody knows what they are doing.” Today I got the perfect story pitch. Unfortunately I couldn’t write the story, but that part I’ll explain in a minute. The awesome thing is that…
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What is public relations?
Whether you know it or not, if you have a business you participate in public relations in some way. So What is public relations? It’s a formal name for the marketing activities you do on a regualr basis. That’s it. There is nothing secret to it. Public relations can be considered anything that gains attention…